Canadian Tire - 90th Birthday

Craft-Cinematography - Single

2013

TAXI Canada Ltd.
e: pr@taxi.ca
w: taxi.ca

In 1922 as cars started hitting the roads, A.J. and J.W. Billes identified the need for tires and founded Canadian Tire. Over the next 90 years, the company evolved and grew along with the ever-changing needs of Canadians, providing the necessities to help make the most out of life in Canada. This spot celebrates that deeply rooted connection.

Ad Agency: TAXI Canada Ltd.
Chief Creative Officer: Steve Mykolyn
Executive Creative Direction: Darren Clarke
Creative Direction: Irfan Khan
Writer: Tom Greco
Art Direction: Colin Brown
Agency Producer: Cynthia Heyd
Group Account Director: Lesley Rivard
Account Director: Megan Snider
Account Manager: Patti Ann Cochren
Agency Planner: Tracey Sloga
Production House: Soft Citizen
Executive Producer: Eva Preger
Production House Producer: Ed Callaghan
Director: Arni Thor Jonsson
Cinematographer: André Pienaar
Post Production Company: Panic & Bob Editing
Editor: David Baxter
Special Effects: Crush
Colourist/Transfer: Notch
Audio House: The Eggplant Collective
Production Design: Philip Barker
Music Producer: Rocco Gagliese