Canadian Tire - 90th Birthday
Craft-Cinematography - Single
Ad Agency: TAXI Canada Ltd. Chief Creative Officer: Steve Mykolyn Executive Creative Direction: Darren Clarke Creative Direction: Irfan Khan Writer: Tom Greco Art Direction: Colin Brown Agency Producer: Cynthia Heyd Group Account Director: Lesley Rivard Account Director: Megan Snider Account Manager: Patti Ann Cochren Agency Planner: Tracey Sloga Production House: Soft Citizen Executive Producer: Eva Preger Production House Producer: Ed Callaghan Director: Arni Thor Jonsson Cinematographer: André Pienaar Post Production Company: Panic & Bob Editing Editor: David Baxter Special Effects: Crush Colourist/Transfer: Notch Audio House: The Eggplant Collective Production Design: Philip Barker Music Producer: Rocco Gagliese
In 1922 as cars started hitting the roads, A.J. and J.W. Billes identified the need for tires and founded Canadian Tire. Over the next 90 years, the company evolved and grew along with the ever-changing needs of Canadians, providing the necessities to help make the most out of life in Canada. This spot celebrates that deeply rooted connection.