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The Music Selfie Experiment

Consumer Products

2015

Laurel Carter (Jam3)
t: 416-531-5263
e: info@jam3.com
w: jam3.com

Company: Jam3 Client: Lincoln Motor Company Agency: Hudson Rouge Music/Sound: Plan8

Winning Website: securemg.lincoln.com/musicselfie

The Music Selfie Experiment uses algorithms to create a unique music track based on facial feature measurements from a selfie. The scanning software tracks the user's face, associates values and pulls from a large database of musical layers to create the song based on the construction of their face. The end result is the user's own shareable musical fingerprint, built in real time from over 4 million possible variations.

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