75 Watts

Branded Content

2011

Saatchi & Saatchi Canada
e: helen.pak@saatchi.ca & brian.sheppard@saatchi.ca

Executive Creative Director: Pak, Sheppard, Channer Director: John Cullen Agency Producer: Matt Shipp, Jen Mete Production Company: Sparks Production Editor: Paul Proulx Account Supervisor: Andreas Doerig Music/Sound: Vapor Ad Agency: Saatchi & Saatchi Canada

The Tourette Syndrome Foundation of Canada wanted to tell the story of Tourette Syndrome (TS) in a way that mimics the disorder’s unpredictable nature. The result was the @Random documentary project. Many short films about TS – like this one - were created and randomly arranged online to make up larger documentaries. Everyone who visits sees a completely different collection of stories, so each viewing experience is totally different and unique. Just like TS.