Life Unpaused

Young Blood Interactive

2016

Cossette
w: cossette.com

When a child becomes sick it’s like their entire life is put on pause (school, vacations, friendships, etc.). We brought back six kids from last year’s campaign and shot a one-year follow-up of their current status. The videos would start to play the old footage and then suddenly pause. Donating unlocked the new footage and showed how a donation to SickKids helps unpause their lives.

Company: Cossette
Chief Creative Officer: Carlos Moreno, Peter Ignazi
Associate Creative Director: Jamie Cordwell
Art Direction: Jessica Wong
Copywriting: Darrel Knight
Senior Interactive Designer: Gustavo Oregel
Agency Producer: Heather Moshoian
Account Executive: Olivia Figliomeni
Account Director: Hanh Vo
VP, National Brand Director: Steve Groh
SVP, National Client Lead: Andrea Cook
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
UX/CX Coordinator: Thomas Wilkins
VP, Experience Strategist: Tara O'Doherty
VP, Product & Technology Strategy: Joe Dee
Technology & Innovation Partner: Hoffman Digital
Production House: Skin & Bones
Editing House: Saints Editorial
Online/Transfer: Alter Ego
Audio House: Eggplant Collective
Client: SickKids Foundation

Winning Website: unpause.sickkidsfoundation.com