The Big Burn

Public Service/Charity (Non-Profit)

2012

ZGM Collaborative Marketing
t: 403-770-2250
e: info@zgm.ca
w: zgm.ca

As part of an awareness campaign surrounding the risks of indoor tanning, we created an exploratory online experience showcasing a seemingly harmless tanning salon that momentarily flashes into a hospital room, highlighting the link between the two. Hotspots in the salon pull up easily digestible facts about the dangers of artificial tanning with the opportunity to learn more by accessing a set of related infographics.

Ad Agency: ZGM Collaborative Marketing
Client: Alberta Health Services
Creative Direction: Peter Bishop, Dan King
Art Direction: Scott Irwin, Leah Zukowski
Copywriting: Luke Devlin
Design: Umer Tahir, Kristen Ruggles
Information Architecture: Mike Pardy
Programming: Macdonald Robinson, Julie Ma
Account Director: Rob Fairhead
Account Manager: Blanka Martin

Winning Website: thebigburn.ca