The Big Burn
Public Service/Charity (Non-Profit)
Ad Agency: ZGM Collaborative Marketing Client: Alberta Health Services Creative Direction: Peter Bishop, Dan King Art Direction: Scott Irwin, Leah Zukowski Copywriting: Luke Devlin Design: Umer Tahir, Kristen Ruggles Information Architecture: Mike Pardy Programming: Macdonald Robinson, Julie Ma Account Director: Rob Fairhead Account Manager: Blanka Martin
Winning Website: thebigburn.ca
As part of an awareness campaign surrounding the risks of indoor tanning, we created an exploratory online experience showcasing a seemingly harmless tanning salon that momentarily flashes into a hospital room, highlighting the link between the two. Hotspots in the salon pull up easily digestible facts about the dangers of artificial tanning with the opportunity to learn more by accessing a set of related infographics.