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Consumer Products


Leo Burnett, Toronto

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: David Federico Group Creative Director: Morgan Kurchak, David Federico Copywriting: Matt Williamson Art Direction: Andrew Hart Design: Trevor Bell, Sean Perkins Director, Creative Technology: Felix Wardene Flash Development: Chad Elston, Kavin Wong Wed Development: Jacqueline Adediji Project Manager: Thomas Degez Group Account Director: Natasha Dagenais Account Director: Danielle Iozzo Account Executive: Rebecca Simon Planner: Lisa Hart, Heather Morrison Social Media Planner: Michael McDonald-Beraskow Media Agency: Jungle Media

THE PROBLEM:In Canada, most people think changing a room’s look requires a major renovation, which is expensive and time consuming. There are over 40 home reno shows on one TV channel alone that reinforce this idea every day.THE SOLUTION:Our YouTube takeover let people play with IKEA textiles and see how small changes make a big difference. By moving the sliders they could makeover the room, share their design, and even get a shopping list.