Raise the Pride

Experimental/Artistic

2015

J. Walter Thompson Canada/ShantyTown Inc.

For World Pride 2014, we launched #RaiseThePride to combat hate against the LGBT community. In real-time. For ten days, our flag installation was connected to a computer that fed off the world of Twitter. Tweet something positive, the flag instantly went up. Tweet a gay slur, the flag immediately dropped to half-mast.

Company: J. Walter Thompson Canada/ShantyTown Inc.
Chief Creative and Integration Offier: Brent Choi
Executive Creative Direction: Ryan Spelliscy
Creative Direction: Patrick Schroen, Braeden Laverty (ShantyTown Inc.), Santiago Fernandez-Concha (ShantyTown Inc.)
Technical Director: Patrick Schroen
Art Direction: Alex Newman, Braeden Laverty
Copywriting: Santiago Fernandez-Concha
Brand Engagement Director: Victoria Radziunas
Producer: Matt Hamilton
Photography: Henrieta Haniskova
Animation: AXYZ