Raise the Pride



J. Walter Thompson Canada/ShantyTown Inc.

Company: J. Walter Thompson Canada/ShantyTown Inc. Chief Creative and Integration Offier: Brent Choi Executive Creative Direction: Ryan Spelliscy Creative Direction: Patrick Schroen, Braeden Laverty (ShantyTown Inc.), Santiago Fernandez-Concha (ShantyTown Inc.) Technical Director: Patrick Schroen Art Direction: Alex Newman, Braeden Laverty Copywriting: Santiago Fernandez-Concha Brand Engagement Director: Victoria Radziunas Producer: Matt Hamilton Photography: Henrieta Haniskova Animation: AXYZ

For World Pride 2014, we launched #RaiseThePride to combat hate against the LGBT community. In real-time. For ten days, our flag installation was connected to a computer that fed off the world of Twitter. Tweet something positive, the flag instantly went up. Tweet a gay slur, the flag immediately dropped to half-mast.