Blueberries

Online Single

2012

Marketel McCann-Erickson
t: 5149359445
e: sebastien.pelletier@marketel.com
w: marketel.com

Client: Liberté, Frédérique Delagrave, Simon Brisebois Creative Direction: Sébastien Pelletier Agency: Marketel McCann-Erickson Art Direction: Marie-Pierre Blanchette Account Supervisor: Audrée Couture Media Supervisor: Julie Bernier Production: Rony Daho

Winning Website: noscampagnes.com/liberte_blueberries

One thing that makes Liberté Greek Yogurts so irresistible: their flavour. This tablet ad showcases the real flavour of blueberries by turning the page into a delicious brand experience.