Ad Agency: john st. Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Kyle Lamb, Hannah Smit Copywriting: Kurt Mills, Keri Zierler Account Director: Ian Brooks Account Manager: Sarah Frackowiak Account Executive: Samantha Tom Agency Producer: Lorrie Zwer Director: Chris Hutsul Production Company: Soft Citizen, Secret Location Audio House: Vapor Music Editing Company: Bijou Editorial Editor: Melanie Hider Post Production: Alter Ego
Many gas vehicle drivers are afraid to make the switch to electric cars. They suffer from Electriphobia. So we created Electriphobia.com, home of the Electriphobia Research Institute. There, drivers could complete our highly-innovative therapies, learn that the 2012 Mitsubishi i-MiEV is nothing to be afraid of, and cure their Electriphobia permanently. And for good.