3 Generations

Online Video

2016

Cossette
w: cossette.com

To shed light on our changing relationship with nature, Nature Valley conducted a social experiment where we asked 3 generations of families one simple question – ‘What did you do for fun when you were a kid?’ The resulting video helped spark a fierce social conversation around the brand’s core message of rediscovering the joy of nature.

Company: Cossette
Creative Direction: Ed Lea, Sean Barlow
ACD, Art Director: Yusong Zhang
ACD, Copywriter: Dhaval Bhatt
Chief Creative Officer: Peter Ignazi, Carlos Moreno
Agency Producer: Colleen Floyd
Account Supervisor: Jennifer Foster, Jamie Artkin
VP, Client Leader: Wendy Morgado
SVP, National Business Leader: Janis Lindenbergs
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Production House: Nimble Content
Editing House: School Editing
Online: Fort York VFX
Transfer: Alter Ego
Audio House: RMW Music
Client: General Mills Canada

Winning Website: naturevalley.ca