3 Generations

Online Video


w: cossette.com

Company: Cossette Creative Direction: Ed Lea, Sean Barlow ACD, Art Director: Yusong Zhang ACD, Copywriter: Dhaval Bhatt Chief Creative Officer: Peter Ignazi, Carlos Moreno Agency Producer: Colleen Floyd Account Supervisor: Jennifer Foster, Jamie Artkin VP, Client Leader: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs Director, Strategy: Kevin McHugh Chief Strategy Officer: Jason Chaney Production House: Nimble Content Editing House: School Editing Online: Fort York VFX Transfer: Alter Ego Audio House: RMW Music Client: General Mills Canada

Winning Website: naturevalley.ca

To shed light on our changing relationship with nature, Nature Valley conducted a social experiment where we asked 3 generations of families one simple question – ‘What did you do for fun when you were a kid?’ The resulting video helped spark a fierce social conversation around the brand’s core message of rediscovering the joy of nature.