F-Up Insurance

Consumer Packaged Goods

2015

Bensimon Byrne
w: bensimonbyrne.com

Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products are marketed as a way of earning forgiveness when you’ve done something wrong—flowers, chocolates and diamonds have been doing this for years. We decided to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. We dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them.

Company: Bensimon Byrne
Creative Direction: Joseph Bonnici
Associate Creative Director / Art Director: Dan Strasser
Copywriting: Dave Thornhill, Michael Carey
Art Direction: Jonathan Crandell, Jonathon Ciordas
Agency Producer: Michelle Pilling
Production Company: OPC/ Family Style
Production House Producer: Liz Dussault
Director: Max Sherman
Line Producer: Dwight Phipps
Post Production: Married To Giants
Editor: Leo Zarahatos
Audio House: Grayson Matthews
Audio Producer: Bridget Flynn
Audio Engineer: Jono Holmes
Ad Agency: Bensimon Byrne
Group Account Director: Zeeshan Hussain
Program Director: Patricia Tay

Winning Website: f-upinsurance.com