Masters

Craft-Cinematography - Single

2012

BBDO Toronto
t: 416-972-1505
e: Nancy.Crimi-Lamanna@bbdo.ca/ Deborah.Prenger@bbdo.ca

This spot draws a parallel between the artistry found in various mediums with the artistry found in Molson M. Therefore the spot itself had to be artful. To that end there was a real focus put on cinematography, direction and music. The spot features an array of real artists across many mediums…real masters focused and perfecting their respective mediums

Ad Agency: BBDO Toronto
Executive Creative Direction: Carlos Moreno, Peter Ignazi
Associate Creative Direction: Nancy Crimi-Lamanna, Deborah Prenger
Art Direction: Deborah Prenger
Copywriting: Nancy Crimi-Lamanna
Agency Producer: Terry Kavanagh
Production Company: Industry Films
Production Co. Producer : David Cranor
Director: Dom Bridges
Cinematographer: Steve Annis
Director of Photography: Irv Blitz
Editing Company: Panic & Bob
Editor: Michelle Czukar
Music/Sound: Elias Arts, The Orange Lounge
Post Production Company: Crush Inc.
Post Production: Kaelem Cahill
Transfer : Notch, Bill Ferwerda
VP, Group Account Director: Brent Rivard
Account Supervisor: Karim Khatchoyan
Client: Molson Coors
Senior Brand Manager: Martine Bouthillier