Masters

Craft-Cinematography - Single

2012

BBDO Toronto
t: 416-972-1505
e: Nancy.Crimi-Lamanna@bbdo.ca/ Deborah.Prenger@bbdo.ca

Ad Agency: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Associate Creative Direction: Nancy Crimi-Lamanna, Deborah Prenger Art Direction: Deborah Prenger Copywriting: Nancy Crimi-Lamanna Agency Producer: Terry Kavanagh Production Company: Industry Films Production Co. Producer : David Cranor Director: Dom Bridges Cinematographer: Steve Annis Director of Photography: Irv Blitz Editing Company: Panic & Bob Editor: Michelle Czukar Music/Sound: Elias Arts, The Orange Lounge Post Production Company: Crush Inc. Post Production: Kaelem Cahill Transfer : Notch, Bill Ferwerda VP, Group Account Director: Brent Rivard Account Supervisor: Karim Khatchoyan Client: Molson Coors Senior Brand Manager: Martine Bouthillier

This spot draws a parallel between the artistry found in various mediums with the artistry found in Molson M. Therefore the spot itself had to be artful. To that end there was a real focus put on cinematography, direction and music. The spot features an array of real artists across many mediums…real masters focused and perfecting their respective mediums