"Feeding Frenzy"

Social Media

2011

Juniper Park
t: 416 413 7301
e: Alan.Madill@juniperpark.com
w: juniperpark.com

Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag.Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web series that featured real-life piranha living in a custom-built underwater bachelor pad.Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks?You bet your ass they did.

Ad Agency: Juniper Park
Executive Creative Direction: Terry Drummond, Alan Madill, Barry Quinn
Copywriting: Laurent Abesdris
Creative Direction: Stephen Bennett
Art Direction: Derek Blais
Designer: Eugene Bak, Sean Morgan
Broadcast Producer: Wendi Marchioni
Digital Producer: Bethanne Clark
Video Production : Sugino Studios
Video Post Production: Relish
Digital Production: The Vacuum
Client: Ruffles, Frito-Lay, Dallas, Texas
Director: Finn O’Hara
Director/Director of Photography: Shin Sugino
Executive Producer: Andy McLeod
Editor: Chris Murphy, Shiv Harrilal
Visual Effects Company: 567VFX