the next 3

Craft-Art Direction

2012

Cundari
e: brent_choi@cundari.com

For the first time ever, BMW launched a new 3 Series Sedan with three distinct model lines: Sport, Luxury and Modern. Our challenge was ensuring people could see the small but distinct differences between them. The solution was to create a unique parallax website with three paths - one for each line.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Art Direction: Andrew Bernardi
Copywriting: Alex Manahan
ACD/Art Direction: Mike Dietrich
Programming: Domenic Garaci, Patrick Lee
Project Manager: Rob Emlay
Design: Meghan D'Mello
Digital Art: George Kanellakis
Account Director: Katie Lynn
Account Supervisor: Devon Feyen
Account Director: Daryn Sutherland

Winning Website: campaignpage.ca/3series_site