Morgans Hotel Group: Website Redesign
E-Commerce - Single
Creative Direction: Tim Klauda Account Director: Scott Lux Executive Creative Direction: Jon Mcvey Program Manager: Rob Mapes Associate Creative Director: Mike Johnson Project Manager: Sarah Asher Copywriting: Mira Crisp Interactive Art Director: John Dimartile Design: Rathromony Ros User Experience Director: Pam Shales Usability Analyst: Nick Leggett Lead Developer: Jud Holliday, Adam Wolf Development: Andy Hancock, Alicia Schroeder Flash Development: Graeme Asher, Cole Peterson SEO Optimization: Andrew Hattemer Senior Web Analyst: Dmitria Burby Program Manager: Megan Millard Creative Agency: ZAAZ
Winning Website: morganshotelgroup.com
ZAAZ raised the bar for the hotel industry by creating a rich and immersive site that focused on several aspects: offering larger and more engaging imagery, redefining the booking process and adding local information for each property, updated in real-time. The online experience now reflects the modern glamour of the Morgans brand.