Walls

Craft-Cinematography

2012

Cundari
e: brent_choi@cundari.com

BMW had been promoting the “Joy” of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance. This film showcased the 1M's unbelievable precision driving by threading the needle through silhouettes cut into concrete walls.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Copywriting: Brian Murray
Art Direction: Raul Garcia
Agency Producer: Daryn Sutherland, Cherie O'Connor
Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Production Company: Bandito Brothers
Multimedia Director: Mike "Mouse" McCoy
Executive Producer: Jeff Rohrer
Line Producer: Ryan Slavin

Winning Website: youtu.be/lEvpnKRLDO4?hd=1