Ad Agency: Cundari Chief Creative Officer: Brent Choi Copywriting: Brian Murray Art Direction: Raul Garcia Agency Producer: Daryn Sutherland, Cherie O'Connor Account Director: Daryn Sutherland Account Manager: Ranjan Gill Production Company: Bandito Brothers Multimedia Director: Mike "Mouse" McCoy Executive Producer: Jeff Rohrer Line Producer: Ryan Slavin
Winning Website: youtu.be/lEvpnKRLDO4?hd=1
BMW had been promoting the “Joy” of driving for a few years. But with the BMW 1 Series M Coupé launch, we saw the opportunity to communicate the raw essence of the brand: high performance. This film showcased the 1M's unbelievable precision driving by threading the needle through silhouettes cut into concrete walls.