Coca-Cola Ltd. - Coke Zero - Dance Hero Game
Gaming - Single
Flash Development: Shawn Larkin, Kavin Wong Quality Assurance: Emily Wiens, Norma Hislop Design: Jason Hyde Programming: Brad Karjama Executive Creative Direction: Kathy Kohn Strategist: Karen Russell Creative Direction: Ryan Wolman Ad Agency: henderson bas Copywriting: Keith Prestwich Art Direction: Matt Hodgins Design: Jason Kerr Flash Development: Stu Evans, Anthony Pilger Programming: Thomas Yuill Project Direction: Alison Frees Project Manager: Christina Ritza Account Manager: Angie Low Client: Coca-Cola Copywriting: Elaine Colenbrander
The Coke Zero Dance Hero Game showcases the infamous Tongue and Eyeball characters challenging each other to a Dance Off! To settle the argument on whether it is Coke or Coke Zero, the “smack- talking” characters execute killer finishing moves, as directed by users. This game appeals to hardcore gamers and brand advocates alike; driving home the brand messaging in a memorable fashion.