Drive Until

Craft-Editing - Series

2012

Red Urban
t: 4163246330
e: jobs@redurban.ca
w: redurban.ca

Ad Agency: Red Urban Executive Creative Direction: Christina Yu Art Direction: Christina Yu, Damian Simev Copywriting: Matt Syberg-Olsen, Jon Taylor Agency Producer: David Isaac, Anna Tricinci Account Director: Caroline Kilgour Account Supervisor: Sonia Ruckemann Production Company: Untitled Films Director: Jean-Michel Ravon Director of Photography: John Houtman Executive Producer: Lexy Kavluk Line Producer: Tuula Hopp Editing Company: Rooster Post Production Editor: Paul Jutras Music/Sound: Apollo Studios

A project we called the “VolksAd”: The Peoples’ ad for the Peoples’ car. We started with two serialized ads on television, both of which show how a VW Golf plays an important role in one guy’s life. The ads, which ran on TV and YouTube, supported by online banner ads and digital pre-roll, drove to a Facebook app, which allowed people to collaborate with the agency and the client to create the next ad.