Drive Until

Craft-Editing - Series

2012

Red Urban
t: 4163246330
e: jobs@redurban.ca
w: redurban.ca

A project we called the “VolksAd”: The Peoples’ ad for the Peoples’ car. We started with two serialized ads on television, both of which show how a VW Golf plays an important role in one guy’s life. The ads, which ran on TV and YouTube, supported by online banner ads and digital pre-roll, drove to a Facebook app, which allowed people to collaborate with the agency and the client to create the next ad.

Ad Agency: Red Urban
Executive Creative Direction: Christina Yu
Art Direction: Christina Yu, Damian Simev
Copywriting: Matt Syberg-Olsen, Jon Taylor
Agency Producer: David Isaac, Anna Tricinci
Account Director: Caroline Kilgour
Account Supervisor: Sonia Ruckemann
Production Company: Untitled Films
Director: Jean-Michel Ravon
Director of Photography: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Editing Company: Rooster Post Production
Editor: Paul Jutras
Music/Sound: Apollo Studios