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It Speaks For Itself

Online Campaign

2015

Maddie Keen (Anomaly)

Company: Anomaly Executive Creative Director: Dave Douglass, Pete Breton Associate Creative Director/Copy Writer: Craig McIntosh Associate Creative Director/Art Director: Jaimes Zentil Copy Writer: Martin Montana Account Director: Allison Cornford Director of Strategy: Paul Lipson Director of Production: Leanne McLellan Production Company: Gaslight Studio Inc., Sequoia Content VP Marketing, Shock Top Brewing Co.: Kyle Norrington Director of Marketing, Shock Top Brewing Co.: Mike Bascom Senior Brand Manager, Shock Top Brewing Co.: Becky Lindsey Associate Brand Manager, Shock Top Brewing Co.: Mieko Nagao Director: Trevor Cornish Post Production Company: Fort York, Alter Ego Audio: TA2 Agency Producer: Brittani Wilcox Account Executive: Jordan McKenzie Editing House: Rooster Editor: Joey Whitelaw Animatronics: Chris Bridges

Unlike other beers that rely on rambling backstories and obscure ingredient descriptions to get noticed, Shock Top needs no explanation. Its great-tasting flavour speaks for itself. We took that idea literally and created an animatronic draught tap, 6-pack, and billboard so our brand mascot, Wedgehead, could strike up conversations with real, unsuspecting beer drinkers in bars and at The Beer Store.

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