Arthritis Research Foundation - Power of Movement Campaign; Hand

Conceptual Photography - Single

2014

Lowe Roche Advertising
t: 416-927-9794
w: loweroche.com

The Power of Movement is Canada’s largest yoga fundraiser, benefiting the The Arthritis Research Foundation.We brought together some of Canadas top yogis and dancers, and had them perform yoga poses to visually create the human body’s bone structures that are commonly affected by arthritis. Our campaign visually demonstrates that doing yoga doesn’t just help raise money for arthritis, it also helps brings increased movement to arthritis sufferers as well.

Lowe Roche Advertising
Creative Direction: Jane Murray, Mark Mason
Account Director: Ailin Wu
Agency Producer: Beth MacKinnon
Photographer: Shin Sugino
Production House: Sugino Studios
Producer, Stills: Taeko Yamanouchi
Account Executive: Leo Maia