As The Wind

Cause-Related Photography - Series


The NOW Group, Vancouver, BC
t: 604-682-5441
e: team@nowgroup.com
w: nowgroup.com

Client: Pauktuutit Inuit Women of Canada President and Lead Partner: Heather Fraser VP, Strategy & Creative: Joanne Deer Creative Director: Christina Day Photographer: Build Films, Trevor Gill Account Manager: Emily-Anne Paul, Adrienne King Producer: Build Films, Daniel Gurevich

This series relates to the issue of violence against women. Inuit women experience violence at a rate 14 times higher than the national average. Pauktuutit Inuit Women of Canada, the national non-profit organization representing Inuit women, is working tirelessly to change that. This series of photographs reflects the gentle strength of Inuit women and was part of an advocacy campaign to help meet survivors' needs, created with the guidance of Elders and Inuit women across Inuit Nunangat.