Advertising Photography - Series
After the legalization of cannabis in California, Medmen (my client) and I created imagery specifically addressed to the neighborhoods in which their cannabis dispensaries are located. Focusing on the concept that anyone can consume cannabis, this campaign can be seen throughout those neighborhoods around Southern California. It is showcased on over 36 billboards, wild postings on street corners, t-shirts, delivery trucks, newspapers, magazines and a five story hand-painted mural in Downtown Los Angeles.
Photographer: James Mankoff Client: Medmen Creative Director: Ryan Hamilton Executive Creative Director: David Dancer Project Manager: Allison Pankow Art Director: Lucie Florio, Brady Gunnell Project Coordinator: Samantha Silvers