Everything Is Fine
Public Service/Charity Photography - Series
Winner: Lindsay Siu Photographer: Lindsay Siu Ad Agency: Rethink Communications Art Director: Jake Gauthier Copywriter: Greg Kieltyka Associate Creative Director: Jake Hope Creative Director: Rob Tarry Digital Artist: Jonathon Cesar Art Producer: Scott Russell
When asked how we’re doing, we will often respond that we’re “fine”, when in fact, everything is not fine. Foundry is a province-wide initiative which offers connection, resources and support, specifically for young people and their families. For this campaign we wanted to create fun, relatable visuals and videos that targeted our youthful audience. Headline: Everything Is Fine. (But if it's not, we can help).