Happy Openings

Still Life Photography - Series


Mathieu Lévesque, Montreal, QC
t: 514-992-0840
e: mathieu@byconsulat.com
w: mathieulevesque.com

Client: McDonald’s Canada Ad Agency: Cossette Photography Producer: Consulat Creative Director: Alexandre Jutras Art Director: Philippe Leblanc Photographer: Mathieu Lévesque Client_: Mélissa Hains, Andréanne Gilbert Executive Creative Director: Anne-Claude Chénier Creative Director: Cédric Audet, Alexandre Gadoua Copywriter: François-Julien Rainville Account Management: Nathalie Azoulay Project Manager: Audrey Blackburn Photography Producer: Eliane Sauvé Project Coordinator: Marie-Clarys Taillon Rigging Technician: Renaud Robert Set Design: Pascal Brousseau Lighting Technician: Renaud Lafrenière Digitech: Aljosa Alijagic Photo retoucher: Mathieu Lévesque

McDonald's wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald's menu items and meet the technical challenge of creating a sense of movement in static images. With the help of a trampoline, a high-speed camera that shoots 30fps, and hundreds of tests, we developed a series of visuals that can be adapted to any celebration and in any language.