McDonald's Moving Day
Advertising Photography - Single
Ad Agency: Cossette Art Director: Guillaume St-Hilaire Copywriter: François-Julien Rainville Photographer: Simon Duhamel Set Designer: Sylvain Lemaître Retouching: Visual Box
Winning Website: simonduhamel.com
In the province of Quebec, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as Moving Day.