Nature and Urban Elements in Balance

Advertising Photography - Series

2024

Pété Photographie, Montreal, QC
e: julien@petephoto.ca
w: petephoto.ca

Photographer: Julien Payette-Tessier Creative Director: Gerard Cleal Designer: Michaël Ho Client: Norda

A creative project that I undertook with creative director Gerard Cleal and set designer Michaël Ho for new 003 from Norda Run. Cleal completely pushed me out of my comfort zone, again…and I loved it. The idea was to create two worlds: one inspired by nature and the other by the city. The shoe would be in balance with elements unique to each world. Oh and bonus, it's my Gameboy when I was 8 years old.