Rebrand for ROM, Canada's Largest Museum

Pro Bono/PSA/Charity Photography - Series

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Ad Agency: Leo Burnett VP, Group Creative Director, Design: Man Wai Wong Co-Chief Creative Officer: Lisa Greenberg, Steve Persico Design Director: Marcelo Hong VP, Group Director: Kim Le Designer: Eric Espinosa Iracheta, Ryan Abrams Junior Designer: Tatjana Dudas Motion Designer: Yar Kukhtin President: Ben Tarr Managing Director, Account Services: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad Account Director: Yvonne Li Account Supervisor: Kate Owczar Account Executive: Lauren Clancy Photographer: Saty Namvar, Pratha Samyrajah, Mike Tjioe Typography: Colophon Foundry VP, Post and Print Production: Gord Cathmoir Print Producer: Kevin Stephen Senior Graphic Artist: Graham Bowman Pre-Press Technician: Shahid Qureshi Production Manager: Bill Ing Retoucher: Bill Hastings Digital Artist: Bill Hastings Executive Producer: Janice Rebelo Senior Developer: Dan Purdy Junior Motion Editor: Leah Fellows Client: Royal Ontario Museum, ROM

The new visual identity of the Royal Ontario Museum (ROM) captures the history of our planet. 13 million moments in time—bones, beasts, butterflies, portraits, sculptures, textiles, art, culture, nature—from the past 4.2 billion years. Each object, each artifact, and each piece of art is like a single stitch along the vast timeline of our shared history. To help illustrate this timeline, custom photography was introduced, showcasing hundreds of objects from the collection.