SAQ Seasons

Conceptual Photography - Series

2024

Les Garçons, Montreal, QC
t: 514-262-3437
e: info@les-garcons.co
w: les-garcons.co

Photographer: Les Garçons Production: L'ÉLOI Ad Agency: Cossette Art Director: Philippe Leblanc Food Stylist: Heidi Bronstein Set & Props: Roxanne Chagnon Food Stylist: Claud Marguertie Stylist: Jay Forest Client: SAQ Seasons

Winning Website: les-garcons.co

This annual campaign for the SAQ features a series of images that use a top-down perspective on a group of hands reaching in to clink glasses. Along with the coloured backgrounds and seasonal wardrobe choices, the shapes these glasses form communicate the spirit of the changing seasons - a spring flower, a cluster of harvest grapes, a snowflake. The simplicity of the idea in combination with a precise and polished execution give the images a powerful, iconic impact.