Smith Menu

Conceptual Photography - Single


Leo Burnett, Toronto, ON

Co-Chief Creative Officers: Lisa Greenberg, Steve Persico Group Creative Director Design: Man Wai Wong Senior Designer: Marcelo Hong

Smith is a restaurant that serves food the way you like it. Their newspaper menu format has become an iconic part of the Smith experience. Every quarter, a new "hot off the presses" menu speaks to the new in-season items and the cover is redesigned to show off the food to your tastes concept. This edition came out after the first wave of COVID-19 when restaurants opened up again. The cover shows socially distanced fries in the many sauces you can pick from.