Trust Takes You Further
Advertising Photography - Single
Jean-Francois Seguin, Toronto, ON
Client: Helly Hansen Photographer: Jean-Francois Seguin Art Director: Elodie Laurent Art Advisor: Freja Claesson Post-Process Coordinator: Peter Asbjorn
One of the images used for an advertising campaign for clothing and sports equipment brand Helly Hansen, featuring clothes for America's Cup sailing team American Magic. Helly Hansen believes that creating high-performance gear pushes athletes to perform at their best. Trust in their gear takes them further.