Writing Lights a Way Out

Public Service/Charity Photography - Series

2022

Les Enfants, Montreal, QC
t: 514-906-1902
e: info@les-enfants.tv
w: les-enfants.tv

Each person featured in the Letter-Writing Marathon campaign represents a cause that Amnesty stands for: women's rights, freedom of expression, and ancestral land protection. The beam of light takes the form of a pencil, suggesting that written letters are often their only hope for liberation.

Client: Amnesty International French Canada
Ad Agency: Cossette
Executive Creative Director: Anne-Claude Chénier, Richard Bélanger
Creative Director: Geneviève Duquette
Copywriter: Philippe Brassard, Chris Bélanger
Art Director: Jessica Fecteau
Agency Production: Marie-Andrée Lizotte
Print and Digital Production: Colette Dumay, Eric Lefebvre
Production House: Les Enfants
Photographer: Olivier Staub
Photography Producer: Stéphanie Beaudin
Project Manager: Léonard Sarran
Project Coordinator: Audrey Martin
Art Direction: David Pelletier
Makeup Artist: Joan-Patricia Parris
Photo Editor: Visual Box