The Salvation Army: Christmas Tree/Snowman/Reindeer
Advertising Photography - Single/Series
Photography: Philip Rostron Creative Direction: Gary Westgate Art Direction: Steven Kim Copywriting: Avtar Takel Account Executive: Jackie Galvin Ad Agency: ACLC Client: The Salvation Army
How do you touch people’s hearts at the time of year that so many organizations have their hands out? Our chalk outlines of Christmas symbols that everyone takes for granted put a graphic urban interpretation on need. And The Salvation Army exceeded their goal as a result. Tidings of comfort and joy, indeed.