The Salvation Army: Christmas Tree/Snowman/Reindeer

Advertising Photography - Single/Series

2006

Instil Productions Inc.
t: 416-596-6587
e: philip@instilproductions.com
w: instilproductions.com

How do you touch people’s hearts at the time of year that so many organizations have their hands out? Our chalk outlines of Christmas symbols that everyone takes for granted put a graphic urban interpretation on need. And The Salvation Army exceeded their goal as a result. Tidings of comfort and joy, indeed.

Photography: Philip Rostron
Creative Direction: Gary Westgate
Art Direction: Steven Kim
Copywriting: Avtar Takel
Account Executive: Jackie Galvin
Ad Agency: ACLC
Client: The Salvation Army