Neenah Paper Classic Linen Promo: Oh, it's love.

Promotional Materials Printing

2006

Design Guys
t: 612-338-4462
e: info@designguys.com
w: designguys.com

The goals of this promotion for Neenah Paper's Classic Linen were to introduce the idea of using the paper for packaging and help shed it's image among designers as boring. Our solution was to package provocative imagery and chocolate together to win our way back into designer's hearts (and designs).

Printing: Pomco Graphic Arts
Creative Direction: Steve Sikora
Design Director: Barry Townsend
Design: Jay Theige
Copywriting: Karen Lokensgard
Illustration: Jay Theige
Client: Neenah Paper
Design Studio: Design Guys