Dairy Farmers of Canada

Advertising Photography - Single/Series

2006

Normand Robert & Assoc. Inc.
t: 514-282-0569
e: normandrobert@sympatico.ca
w: normandrobert.com

These poster executions complemented a multimedia campaign featuring television, radio, print and internet advertising. The campaign was designed to increase the use of Canadian cheese. It leverages reverse psychology to promote the great taste of cheese, especially when it is added to everyday dishes. In order to avoid your neighbours, your mother-in-law, the neighbours' kids or your own adult children to stick around, you simply have to Stop cooking with cheese". "

Photography: Normand Robert
Art Direction: Katja Winterhalder
Copywriting: Neil Frisby
Stylists: Eun Jung Lee, Pei Lei
Ad Agency: Cossette Communications
Client: Dairy Farmers Of Canada