Dairy Farmers of Canada
Advertising Photography - Single/Series
Photography: Normand Robert Art Direction: Katja Winterhalder Copywriting: Neil Frisby Stylists: Eun Jung Lee, Pei Lei Ad Agency: Cossette Communications Client: Dairy Farmers Of Canada
These poster executions complemented a multimedia campaign featuring television, radio, print and internet advertising. The campaign was designed to increase the use of Canadian cheese. It leverages reverse psychology to promote the great taste of cheese, especially when it is added to everyday dishes. In order to avoid your neighbours, your mother-in-law, the neighbours' kids or your own adult children to stick around, you simply have to Stop cooking with cheese". "