World Wildlife Fund - Bird

Advertising Photography - Single/Series

2006

Instil Productions Inc.
t: 416-596-6587
e: philip@instilproductions.com
w: instilproductions.com

We thought that telling people the truth would be the most hard hitting. The picture depicts a mangled sea bird that was accidentally tangled in a commercial fishing net, served along with a salmon steak dinner. Bon appetit.

Photography: Philip Rostron
Creative Direction: Robin Heisey
Associate Creative Direction: Joe Piccolo, Chris Taciuk
Art Direction: Mike Cook
Copywriting: Chris Joakim
Account Executive: Bill Baker, Vivian Bent, Jennifer Lee
Ad Agency: Foote Cone Belding Toronto
Client: World Wildlife Fund