World Wildlife Fund - Bird
Advertising Photography - Single/Series
Photography: Philip Rostron Creative Direction: Robin Heisey Associate Creative Direction: Joe Piccolo, Chris Taciuk Art Direction: Mike Cook Copywriting: Chris Joakim Account Executive: Bill Baker, Vivian Bent, Jennifer Lee Ad Agency: Foote Cone Belding Toronto Client: World Wildlife Fund
We thought that telling people the truth would be the most hard hitting. The picture depicts a mangled sea bird that was accidentally tangled in a commercial fishing net, served along with a salmon steak dinner. Bon appetit.