Beautifully Real Moms
Entire Online Campaign
Company: Ogilvy Chief Creative Officer: Brian Murray, Ian MacKellar Copywriter: Chris Dacyshyn Art Director: Julie Markle Group Creative Director: Chris Dacyshyn, Julie Markle Strategist: Crystal Sales Account Manager: Aviva Groll Management Supervisor: Ashley Shaffer Account Executive: Emily Woods Agency Producer: David Scanlon Client: Leslie Golts, Carolyn Kim, Daniel Alter, Diane Laberge Photographer: Ami Vitale/Lynsey Addario/Sandy Nicholson/Eran Sudds PR Agency: Harbinger Communications Media Agency: Mindshare Canada Digital Production: H&O Music/Sound: Vapor
Winning Entry: fas15.com/BabyDoveBeautifullyRealMoms
To let mothers know that being a real mom is better than being a perfect one, Baby Dove sent world-renown photojournalists into moms’ homes to capture the true beauty of motherhood. The images were displayed in an online gallery and promoted in social, print and OOH.