Beautifully Real Moms

Entire Online Campaign

2018

Ogilvy
t: 416-945-2210
e: brian.murray@ogilvy.com

To let mothers know that being a real mom is better than being a perfect one, Baby Dove sent world-renown photojournalists into moms’ homes to capture the true beauty of motherhood. The images were displayed in an online gallery and promoted in social, print and OOH.

Company: Ogilvy
Chief Creative Officer: Brian Murray, Ian MacKellar
Copywriter: Chris Dacyshyn
Art Director: Julie Markle
Group Creative Director: Chris Dacyshyn, Julie Markle
Strategist: Crystal Sales
Account Manager: Aviva Groll
Management Supervisor: Ashley Shaffer
Account Executive: Emily Woods
Agency Producer: David Scanlon
Client: Leslie Golts, Carolyn Kim, Daniel Alter, Diane Laberge
Photographer: Ami Vitale/Lynsey Addario/Sandy Nicholson/Eran Sudds
PR Agency: Harbinger Communications
Media Agency: Mindshare Canada
Digital Production: H&O
Music/Sound: Vapor

Winning Entry: fas15.com/BabyDoveBeautifullyRealMoms