BMW M5 Bullet

Craft-Art Direction

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

The M5 is not only the world's fastest sedan, but also the most luxurious. To reflect the two contrasting sides of the M5, the film Bullet recreates super slow motion bullet footage on a grander scale – juxtaposing exciting high-speed driving with serene super slow motion to show the true beauty of the M5’s devastating power. The result: High Performance Art.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Creative Direction: Brian Murray, Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Account Director: Natasha Wookey
Account Supervisor: Katie Lynn
Account Executive: Ranjan Gill
Strategy: Andrea Sampson
Agency Producer: Sumit Ajwani
Director: Marek Glaser
Producer: Kenny Solomon
Executive Producer: Pete King
Producer: Kay Rough
Production Company: Big Block
Editorial: Brandon Porter
Sound Design: Silent Joe West
Media Strategy: Karel Wegert, Kris Davis