Dracula

Craft-Copywriting - Single

2016

BBDO

Company: BBDO Executive Creative Direction: Denise Rossetto, Denise Rossetto, Todd Mackie, Todd Mackie Associate Creative Direction: Chris Booth, Chris Booth, Joel Pylypiw, Joel Pylypiw Writer: Chris Booth Copywriting: Chris Booth Art Direction: Joel Pylypiw, Joel Pylypiw Agency Producer: Terry Kavanagh, Terry Kavanagh Account Director: Ariel Vinizki, Ariel Vinizki, Rachel Selwood, Rachel Selwood Account Executive: Jamie Faltl, Jamie Faltl Audio House: Pirate Toronto, Pirate Director: Tom Eymundson Engineer: Ian Boddy

The radio spot begins with Dracula recounting the terrible and lonely way he used to live his life (e.g. sleeping in a coffin, living with bats, sleeping the day away). He then goes on to confess that all that time he was drinking blood, he wasn’t even thirsty, he was hungry! We learn that after having a Snickers he decided to leave Transylvania, move to Miami and now loves the beach.