Hotel de Jeunesse

Website - Single

2018

Tribal Worldwide, a division of DDB
t: 416-925-9819
e: erink@tribalworldwide.ca
w: ddb.ca

Human trafficking happens closer to home than most Canadians realize. But the signs can be hard to recognize. We not only had to raise awareness; we had to show people how to spot human trafficking, and what to do if they encountered it. The campaign earned more than 5 million impressions, increased tips by 27% year-over-year, and most importantly, generated a tip that led to the rescue of an underage victim.

Company: Tribal Worldwide, a division of DDB
Chief Creative Officer: Ari Weiss
Executive Creative Director: Marketa Krivy
Creative Director: Erin Kawalecki, Diego Bertagni
Copywriter: Alex Manahan, Victoria Sturgess
Art Director: George Lin, Mark Ovsey, Vanessa Heber
Photographer: Marlee Maclean
Agency Producer: Julia Morris, Audrey Liskauskas
Account Director: Krisztina Virag
Strategist: Sandra Moretti, Nicole Rajesky
Designer: Duncan Collis, Nicholas Bujnak, Christian Steffan
Developer: Andrew Amistad, William Chong
Creative Intern: Ailsa Walter, Chenice Piercy
Studio Lead: Luca Sanguigni
Retoucher: John Krogh
Mac Artist: Amanda Braun
Managing Director: Martine Levy
Director of Communications: Paige Calvert
Media Agency: OMD Canada

Winning Entry: lookwhatwemade.ca/hotel-de-jeunesse2