The Cheapest Radio Ever

30 Seconds or Less - Series

2018

john st.
t: 416-348-0048
e: angus.tucker@johnst.com
w: johnst.com

Company: john st. Copywriter: Maddie Rosenberg, Maddie Rosenberg Chief Creative Officer: Angus Tucker Creative Director: Cher Campbell Art Director: Ela Kallonen Agency Producer: Aimee DeParolis Production Company: john st.

Winning Entry: dropbox.com/s/kile22k7nf4jrzx/The%20Cheapest%20Radio%20Ever.mp3?dl=0

To keep the cost of their groceries as low as possible, No Frills, a discount grocery store in Canada, used a free online text to voice reader to read their radio commercials rather than spending tens of thousands of dollars on actors, recording studios, and editors. The agency writer wrote the ads, recorded them on her laptop using the text to voice reader, and shipped them directly to the radio stations.