Get an Original Track

Radio - Series

2020

Sid Lee, Toronto, ON

Executive Creative Director: Jeffrey Da Silva Creative Director: Matt Fraracci Art Director: Tim Zimmerman Copywriter: Alex Bird Head of Production: Amanda Loughran Audio Production Company: TA2 Sound + Music Client: TA2 Sound + Music

Winning Website: sidlee.com/en

Stock music ruins everything. It's cheap and convenient, so a lot of agencies use it. The problem is, a lot of agencies use it. So we took real stock music and wrote radio ads that parodied product category clichés, making them sound like one continuous story, and convincing ad agencies to choose original music instead, to stand out.