NoHomophobes

Integrated Campaign

2013

Calder Bateman Communications
t: 1-780-426-3610
e: heythere@calderbateman.com
w: calderbateman.com

This project holds up a social mirror to show how frequently and casually today's youth uses homophobic language. Using Twitter's API, tweets featuring "so gay," "no homo," "faggot" and "dyke" were pulled, tracked and displayed in real time on nohomophobes.com. These provocative words accompanied by only a QR code appeared on washroom posters, wild postings, interior transit cards and an interactive mural which, when scanned, lead people to the site.

Executive Creative Direction: Jeff McLean
Art Direction: Nicola Pringle
Copywriting: Pierre Chan
Digital Strategist: Adam Rozenhart
Senior Account Executive: Alysia Lambertus
Account Coordinator: Kayla Panizzon
Senior Consultant: Frank Calder
Production Manager: Dave Falconer
Development: Burnkit
Ad Agency: Calder Bateman Communications

Winning Website: nohomophobes.com