Keep Your Stuff

30 Seconds or Less - Series

2019

Rethink
w: rethinkcanada.com

“Trends come and go” as the saying goes.

To demonstrate it, Carex Mini-storage, one of Montreal’s largest storage rental facilities, suggested you keep your stuff because certain items might and probably will come back into style. From vinyls to perfecto jackets, Carex leveraged radio spots and the iconic garage door open/close device to encourage Montrealers to keep their belongings. Because in the end, you never know.

Winner: Rethink
Client: Carex mini-storage
Creative Director: Nicolas Quintal, Ian Grais, Chris Staples
Account Director: Alex Lefebvre
Writer: Xavier Blais, Vanessa Harbec
Art Director: Maxime Sauté, Mathieu Lacombe
Producer: Géraldine Beaulieu
Audio House: Apollo Studios
Engineer: Vincent Dufour
Ad Agency: Rethink