Raising The Roof Road Trip

Radio - Single

2023

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny EP, Producer: Clair Galea Associate Creative Director: Hemal Dhanjee, Steve Lerullo Writer: Hemal Dhanjee, Matt Miller Art Director: Steve Lerullo, Tommy Yong Account Coordinator: Julia Ovcjak Music House: Vapor Music Creative Director: Ted Rosnick Executive Producer: Lindsey Bates Producer: Kat Stewart Original Music: Dustin Anstey Engineer: Julian Rudd Client: Raising The Roof

"Road Trip" is a 60-second radio spot that portrays homelessness through a child's perspective. By using multiple voice actors of varying ages, tones, and voices, the spot sheds light on Canada's youth homelessness epidemic. As the story unfolds, our narrator's voice begins to grow older and older, highlighting a stark truth for over 40,000 Canadian youth: Kids experiencing homelessness grow up fast.