Silent Letters

30 seconds or less - Single

2016

Blue Hive Canada
t: 647-259-7395
e: allen.kwong@thebluehive.com

Company: Blue Hive Canada Executive Creative Direction: Serge Pennings Creative Direction: Matt Fraracci, Jonathan Smith Copywriting: Matt Fraracci, Andre Yumbla-Bell Director: Tom Goudie Art Direction: Andy Ng Producer: Nicole Andrisevic, Joanne Uyeyama Engineer: Jared Kuemper Production Company: Pirate Toronto Head of Art: Allen Kwong

Ford Motorcraft brake pads are quieter than their competitors' brake pads. To dramatize the drawbacks of noisy brake pads, this spot pronounces usually-silent letters in words throughout the spot (the 'k' in 'unknown', for example.)