Sleep Tracks

PSA/Charity Radio - Series

2023

TAXI, Toronto/Vancouver/Montreal
w: agency.taxi

Drowsy driving causes 21% of all road accidents, killing thousands of Canadians every year. Despite the facts, many drivers don't think the road is powerful enough to put them to sleep. To prove how sleep-inducing the road can be, we turned three of Canada's most monotonous highways into a series of sleep aids to help you drift off from the safety of your bed.

Ad Agency: TAXI
Chief Creative Officer: Graham Lang
Executive Creative Director: James Sadler
Senior Copywriter: Mike Houldsworth
Design Lead: Sam Bullis
Art Director: Georgia Inerfield
Designer: Sara Nguyen
Account Director: Mara Neil
Producer: Scott Polzen
Managing Director: Jackie Pearl
Audio House: Vapor Music
Sound Designer: Andrew Harris
Audio Producer: Kat Stewart
Editor: Alexandra Beals
Integrated Studio Director: Maxime Boivin
Media Agency: Mindshare
Client: Canada Safety Council

Winning Entry: sleeptracks.ca