Sleep Tracks

PSA/Charity Radio - Series

2023

TAXI, Toronto/Vancouver/Montreal
w: agency.taxi

Ad Agency: TAXI Chief Creative Officer: Graham Lang Executive Creative Director: James Sadler Senior Copywriter: Mike Houldsworth Design Lead: Sam Bullis Art Director: Georgia Inerfield Designer: Sara Nguyen Account Director: Mara Neil Producer: Scott Polzen Managing Director: Jackie Pearl Audio House: Vapor Music Sound Designer: Andrew Harris Audio Producer: Kat Stewart Editor: Alexandra Beals Integrated Studio Director: Maxime Boivin Media Agency: Mindshare Client: Canada Safety Council

Winning Entry: sleeptracks.ca

Drowsy driving causes 21% of all road accidents, killing thousands of Canadians every year. Despite the facts, many drivers don't think the road is powerful enough to put them to sleep. To prove how sleep-inducing the road can be, we turned three of Canada's most monotonous highways into a series of sleep aids to help you drift off from the safety of your bed.