Snack Time - Insomnia
Viral/Social - Single
DDB Canada Vancouver
Company: DDB Canada Executive Creative Director: Dean Lee Creative Director: Neil Shapiro Copywriter: Neil Shapiro Art Director: John Larigakis Agency Producer: Matthew Sy VP: Patty Jones Account Supervisor: Amanda Hardy Media Agency: OMD Vancouver Audio House: Wave Productions Animation House: Yeti Farm Creative
Winning Entry: youtube.com/watch?v=DRmG_rmrjXw
Advertising to teens can be tricky, they spend most of their time online and they hate being forced to watch ads. So instead of forcing them to watch an ad about milk we created something they’d want to watch. Snack Time is webseries that centres around a carton of milk named ‘Carlton’ and the snacks that go well with him.