BMW Upgradable Banner

Online Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

We made a banner that not only communicated the BMW Ultimate Upgrade Sales Event, but also embodied it. The banner enables the consumer to upgrade the BMW X1 and the entire banner with the simple click of a button. The graphic and musical elements upgrade together. Finally, with a click of the same button, the consumer can visit BMW.ca, where they can make the ultimate upgrade from their current car to a new BMW.

Ad Agency: Cundari
Chief Creative Officer: Brent Choi
Creative Direction: Brian Murray, Raul Garcia
Copywriting: Brian Murray
Art Direction: Raul Garcia
Design: John Filetti
Account Director: Natasha Wookey
Account Supervisor: Ranjan Gill
Account Coordinator: Devina Hardatt
Music/Sound: Marmalade Music