BMW Upgradable Banner
Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Design: John Filetti Account Director: Natasha Wookey Account Supervisor: Ranjan Gill Account Coordinator: Devina Hardatt Music/Sound: Marmalade Music
We made a banner that not only communicated the BMW Ultimate Upgrade Sales Event, but also embodied it. The banner enables the consumer to upgrade the BMW X1 and the entire banner with the simple click of a button. The graphic and musical elements upgrade together. Finally, with a click of the same button, the consumer can visit BMW.ca, where they can make the ultimate upgrade from their current car to a new BMW.