23andMe: The Story of You

Video Advertising - Series

2021

Meredith Welborn, Luke Lockwood, Dallas, TX
e: mjanewelborn@gmail.com llockwood@smu.edu
w: meredithwelborn.com lukelockwood.com

Program: Temerlin Advertising Institute
School: Southern Methodist University

Art Director: Meredith Welborn Copywriter: Luke Lockwood Instructor: Mark Allen

Winning Website: vimeo.com/user68868555

Every person has a story with many layers, and this is especially true when it comes to our genetic history. We created this campaign by researching hundreds of historical portraits and then linked them based on similarities. Then we painstakingly tore and manipulated the pieces, shooting hundreds of still frame images along the way to create the stop-motion animation.