23andMe: The Story of You
Video Advertising - Series
Program: Temerlin Advertising Institute
School: Southern Methodist University
Art Director: Meredith Welborn Copywriter: Luke Lockwood Instructor: Mark Allen
Winning Website: vimeo.com/user68868555
Every person has a story with many layers, and this is especially true when it comes to our genetic history. We created this campaign by researching hundreds of historical portraits and then linked them based on similarities. Then we painstakingly tore and manipulated the pieces, shooting hundreds of still frame images along the way to create the stop-motion animation.