Packaging Design - Series
Program: York/Sheridan Program in Design
School: York University
Winning Website: nataliealmosa.ca/aeggio
Aeggio packages two eggs using a transformative and fun brand. The brand name is a play on the Korean word aegyo, which describes a cute expression or display of affection. This is seen in the packaging, where characters from the different languages create simple and cute faces on the eggs. The brand name is also transformative, where the O, which is also in the shape of an egg, can be implemented into the Korean and French versions of the package.